Results

Commercial Case Studies

Revenue Increase:

Q3 2019 Revenue: $53.8 billion
iPhone Revenue: Approximately $26 billion in Q3 2019
Revenue Growth: Significant contribution to iPhone sales and overall revenue during campaign periods

Case Study:

Commercial: "Shot on iPhone" (2015 - ongoing)
Platform: YouTube, Instagram, social media, digital billboards
Details: The "Shot on iPhone" campaign showcased the iPhone's camera quality by featuring photos and videos taken by real users. The campaign's user-generated content approach created strong engagement, resonated with consumers, and drove significant sales, especially during new iPhone launches.

Revenue Increase:

Small Business Saturday 2018 Spending: Estimated $17.8 billion
Cardmember Spending Increase: 23% increase on Small Business Saturday in 2018
Revenue Growth: Significant increase in card usage and transaction volume

Case Study:

Commercial: "Shop Small" (2010 - ongoing)
Platform: YouTube, Facebook, Instagram, Twitter, Google Ads
Details: The "Shop Small" campaign encourages consumers to support local businesses, particularly during the annual "Small Business Saturday." The campaign, through digital ads and social media, drove billions in spending at small businesses, significantly boosting American Express card usage.

Revenue Increase:

RevPAR Growth: High single digits (estimated 7-9%) during the campaign’s peak years
Occupancy Rate Increase: Significant increases contributing to overall revenue growth

Case Study:

Commercial: "Let Us Stay With You" (2011 - ongoing)
Platform: YouTube, Facebook, Instagram, website, digital display ads
Details: The "Let Us Stay With You" campaign emphasized the emotional connections and lasting memories created by staying at Ritz-Carlton properties. Through visually appealing digital ads, the campaign strengthened brand loyalty, attracted affluent travelers, and boosted occupancy rates and revenue per available room globally.

Revenue Increase:

Initial Macintosh Sales (1984): 72,000 units in the first 100 days
Revenue Growth: Contributed to $150 million in sales within the first three months of launch

Case Study:

Commercial: "1984" (Super Bowl XVIII, January 1984)
Platform: Television (Super Bowl), later distributed across various media
Details: Directed by Ridley Scott, Apple’s "1984" commercial introduced the Macintosh computer to the world during the Super Bowl. The ad portrayed Apple as a revolutionary force against conformity, symbolized by IBM. The dramatic and memorable spot generated massive media attention, creating buzz and anticipation that translated into strong initial sales for the Macintosh. The ad not only established Apple as an innovative brand but also became a cultural milestone, helping to drive significant revenue in the early days of the Macintosh.

Revenue Increase:

Case Study:

Commercial: "Our Blades Are F***ing Great" (2012)
Platform: YouTube and social media
Details: The viral success of this 30-second ad generated massive brand awareness, leading to a surge in subscribers and rapid revenue growth. The humorous and straightforward nature of the ad resonated with a wide audience, resulting in rapid customer acquisition.

Revenue Increase:

Case Study:

Commercial: "This Unicorn Changed the Way I Poop" (2015)
Platform: YouTube and Facebook
Details: This ad used humor and an unconventional approach to explain the benefits of Squatty Potty. The quirky concept, featuring a unicorn, went viral, and the company saw a dramatic increase in both revenue and brand recognition.

Revenue Increase:

Case Study:

Commercial: "Never a Stranger" (2014)
Platform: YouTube, social media, and digital ads
Details: Airbnb’s digital commercials focused on the personal stories of hosts and guests, highlighting the unique experiences available through the platform. The emotional connection and emphasis on trust helped Airbnb expand globally, leading to exponential revenue growth.